The Weeknd publishes his new single and video for ‘Take My Breath’.
‘Take My Breath’ is unveiled as the first official single off of his forthcoming project, date and name tbd. Only a few weeks ago Abel publicly announced through celebration that he can finally discard his red suit jacket and turn the page to the next chapter – and that next story has arrived.
Releasing teasers through GQ and NBC’s Olympics, The Weeknd has been known for spending massive amounts on advertising with his own money including his entire show at the Superbowl halftime show, reportedly costing in the millions of dollars, even though he’s signed and backed by Universal Music.
He continues to push his growth and sound into different channels setting up great stages and performances, and the new single is no different capitalizing on the same successful formula that has brought him four consecutive #1 albums. Check out the new single and video below right here.